REX is a testament to love, faith, and resilience, championing education's transformative power. Our story started in the 1950s on Manila's Azcarraga Street, where passionate booksellers Jovita Buhain and Juanito Fontelera met, fell in love, and birthed Rex Book Store, Inc.

In the 1960s, their son, Atty. Dominador Buhain, joined as the first officer-in-charge and sales agent, marking the second generation's entry into the business. This period saw us expanding our offerings to include textbooks for elementary and high school students.

Our faith and resilience were put to the test when a fire destroyed our original bookstore, leaving only one book, titled 'Jesus Save Me', untouched. This symbol of faith fueled us forward. By 1973, we established our flagship store in Morayta and launched Rex Printing, with family members Mario Buhain and Rogelio Fontelera joining the team, driving REX to its current heights.